Category Archives: News

Are you ready to elevate your PR game with the power of Artificial Intelligence?

The Public Relations Association of Uganda (PRAU) invites all PR professionals, communication students, corporate communication teams, agency experts, and digital storytellers to our PRAU X-Space under the theme: “Effective Use of AI Tools for Modern PR Practice.“

📅 Date: Wednesday, 28th May 2025
🕕 Time: 6:00 PM – 8:00 PM
📍 Platform: X (formerly Twitter)

Why You Shouldn’t Miss This?

– Discover how to harness cutting-edge AI tools to streamline campaigns, generate content, monitor media, and drive measurable results.
– Engage with industry leaders and tech-savvy PR innovators breaking barriers with AI-driven strategy.
– Get ahead of the curve in the evolving PR landscape, where AI is not the future, it’s the NOW.

Whether you’re a seasoned communicator or a student eager to stay relevant in a fast-changing field, this conversation is tailor-made for you.

Don’t just practice PR. Power it with AI.

Mark your calendar. Charge your devices. Bring your curiosity.

#PRAUXSpace #PRAUAIInPR #AI4PR #ModernPR #PRTrends2025

👉 Follow @PRAU_Ug to set a reminder and join the conversation live!

In a rapidly evolving world where communication is pivotal to both corporate and societal advancement, the role of Public Relations professionals has never been more critical. At the helm of Uganda’s premier PR body, the Public Relations Association of Uganda (PRAU), President Irene Nakasita reflects on why joining a professional association is not just beneficial but essential for career growth and impact.

“Belonging to a professional association like PRAU is more than just having a membership card; it’s about identity, credibility, and community,” says Nakasita. “It connects you with a network of practitioners who are passionate about shaping narratives, upholding ethical standards, and influencing positive change.”

Nakasita emphasizes that associations like PRAU offer invaluable platforms for mentorship, continuous learning, and collaboration. “Our workshops, awards, and forums bring together professionals at all stages of their careers. Whether you’re a student, an agency executive, or a corporate communicator, there’s always something to gain, and something to give.”

The PRAU President also notes that being part of such a body strengthens the voice of the profession: “When we stand together, we advocate more effectively for the recognition and regulation of our profession. We also raise the bar in terms of accountability, innovation, and ethical practice.”

PRAU’s recent initiatives, from the PRAU Excellence Awards to the National PR Symposium, industry training sessions, reflect the association’s commitment to excellence and inclusivity. “These platforms are designed to spotlight talent, reward innovation, and elevate the standards of communication practice in Uganda and beyond,” Nakasita adds.

In her call to action, she encourages both emerging and established professionals to embrace the power of belonging. “If you want to grow, lead, and make a difference in this field, joining PRAU is a step in the right direction. Together, we inspire professionalism and drive meaningful change.”

#PRAUBelonging #ThoughtLeadership #PRExcellence ThrowBackThursday

As Uganda’s premier professional body for Public Relations and Communications practitioners, the Public Relations Association of Uganda (PRAU) is thrilled to unveil its dynamic 2025 Activity Calendar, a roadmap brimming with professional enrichment, innovation, advocacy, and impact.

From high-impact training sessions, thought-leadership forums, CSR initiatives, student outreach programs, and regional engagements to the highly anticipated PRAU Excellence Awards, this year’s calendar is tailored to elevate the profession while building bridges across sectors.

🚀 Why Should You Partner with PRAU?

By aligning your brand with PRAU, you gain unparalleled access to:

• A vibrant and growing network of communication professionals

• Visibility and brand affinity among Uganda’s top PR and corporate audiences

• Opportunities to co-create value through workshops, conferences, CSR, and thought leadership

• Exclusive sponsor privileges, branding opportunities, and strategic partnerships

• Empowerment of the next generation of communicators through educational outreach

🌟 Let’s Create Value Together!

We warmly invite interested sponsors, corporate entities, NGOs, academic institutions, media houses, and other stakeholders to collaborate with us as partners in shaping an impactful 2025. Whether you wish to sponsor a specific event, co-host a professional dialogue, engage PR students, or contribute in kind, we welcome you to the PRAU family.

Reach Out Today!

For the detailed 2025 Activity Calendar and partnership opportunities, kindly get in touch with the PRAU Secretariat via email: prauganda@yahoo.com

Let’s communicate, connect, and collaborate for a thriving PR community and a better Uganda!

Public Relations Association of Uganda (PRAU)
Inspiring Excellence. Shaping Narratives.

The Public Relations Association of Uganda (PRAU) recently held an engaging session with Journalism and Communication students at Ndejje University, equipping them with insights into diverse career opportunities in the field. The interactive session, themed 10 Career Paths for Communication Students, sparked enthusiasm and curiosity as students explored the dynamic world of public relations and communication.

During the session, Vice President Paul Mwirigi, shared valuable insights on career options such as Corporate Communication, Public Affairs, Digital Media Management, Crisis Communication, Media Relations, Internal Communication, Strategic Communication, Brand Management, Content Creation, and Research & Insights. The discussion provided students with a clearer understanding of how to position themselves for success in a competitive job market.

Beyond career guidance, PRAU emphasized the importance of professional affiliation, encouraging students to join the association to gain industry exposure, mentorship, and networking opportunities. “Becoming a PRAU member is a step toward building professional credibility, accessing career-shaping opportunities, and staying ahead in the ever-evolving communication landscape,” advised by Roland Sseruyima, PRAU Secretariat Administrtaor.

Students left the session motivated, inspired, and eager to carve their niche in the communication field. PRAU remains committed to nurturing young talent and bridging the gap between academia and industry, ensuring the next generation of communication professionals is well-equipped to thrive.

Are you a Communication or PR student looking to elevate your career? Join PRAU today and start your journey to professional excellence!

The Public Relations Association of Uganda (PRAU) recently engaged students of Journalism and Communication at Uganda Martyrs University Nkozi in an enlightening session on Public Relations and Communications, drawing inspiration from biblical principles. PRAU’s session was delving into the power of storytelling, reputation management, and the critical role of ethical communication in today’s fast-evolving PR landscape. The event, rich with knowledge and inspiration, provided students with valuable tools and insights that will shape their careers in media and communication.

During the interaction, students were encouraged to subscribe to PRAU, positioning themselves for a thriving future in the profession. The session underscored the importance of ethics, strategic communication, and professional development in shaping a successful PR career. PRAU vice-president, Paul Mwirigi Muriungi, said the association strives to promote PR excellence, which is why we recognize and support the best PR students from different universities.

A highlight of the event was the recognition of Bridget Kenyangye as the Best PR Student of the Year 2024, a testament to excellence and dedication. Congratulations to Bridget on this well-deserved achievement!

PRAU extends heartfelt gratitude to Uganda Martyrs University for the warm hospitality and well-organized engagement. We look forward to many more collaborations in shaping the next generation of PR professionals! PRAU was represented by Vice President Paul Mwirigi, Secretariat Administrator Roland Sseruyima and Tumusiime Brian Phillip the students Representative,