Vision-Mission and Core Values Vision A community of Public Relations practitioners that uphold the highest standards of professional practice in Uganda. Mission To nurture and advance PR excellence through training, mentorship, and enforcement of a professional code of conduct. PRAU Objectives To Enhance Knowledge and Skills of Public Relations Practitioners in Uganda Through Initiatives that Foster Continuous Professional Development. To Strengthen and Uphold the Professional Credibility of Public Relations Practice in Uganda by Enforcing a Strict Code of Conduct. To Position PR as A Key Function for Thought Leadership in Public and Private Business Interests.
