Every year, PR practitioners design and implement amazing PR interventions for their respective clients or employers.

• Due to the rigour and sheer creative strain that it takes to design their
  interventions, when a campaign meets its objectives, the team that put it together are often very proud of their work and would be happy to share it with the world.
• When amazing work is developed, and executed exceptionally well, it is only right that it gets recognised.
• Realising excellence takes lots of work. Sometimes, potential clients are looking for talent and companies that perform outstanding work. Therefore, participating in the PRAU excellence awards presents opportunities to attract new business since the entrants shall have demonstrated outstanding design and execution competences.

• All entries must be submitted via the online entry platform available on www.prau.ug. Printed/email copies will not be accepted.
• All campaigns need to have been implemented in the last 12 months, from August 2024 to September 2025.
• Entries must be 1,500 words maximum. All criteria must be covered within the 1,500-word limit. Entries that exceed 1,500 words may be disqualified.
• All text files must be in PDF format. File formats for images and video are accepted. Reports are also permitted as evidence of work the work.
• The total size of the submissions including all text and multimedia is 10MB.
• Submissions are expected by 7 November 2025 at 11:59 p.m.

Note: PRAU may publish your 1,500-word entry online as a case study if you are a winner (the owner of the work must officially accept to have their work published).

• Entry fees are required, and are dependent on the award category. Entry fees are available on the PRAU website, www.prau.ug. Entry fees must be paid in full by 5:00 p.m. on 7 November 2025. Any unpaid entries will not be judged.
• The campaign needs to have been implemented in the last 12 months (August 2024 to September 2025).
• Submissions are made online via the designated platforms.
• Entries must be submitted between 24 September to 7 November 2025.

Criteria for Submissions
The 1,500-word entry must cover the following areas:

1. Brief, objectives and budget (300 words)
2. The idea, research and planning strategy (300 words)
3. Creativity and innovation (300 words)
4. Delivery/implementation of tactics (300 words)
5. Measurement, evaluation and impact (300 words)

1. Judges, sponsors and members of the PRAU Governing Council (GC) are
   permitted to submit entries.
2. In line with the PRAU Excellence Awards quality assurance guidelines, judges and members of the PRAU GC who are interested in submitting entries must sign conflict of interest forms.
3. Judges who submit entries will not be allowed to evaluate entries for the category in which they have submitted an entry.
4. Judges’ identities will be concealed until the night of the Awards.

1. To ensure the integrity of the Awards, a Quality Assurance partner will be engaged and their duties spelt out as per the signed Terms of Reference.
2. Assessment will be conducted by judges and reviewed by the Quality Assurance partner.
3. PRAU GC members must not be involved in the assessment processes.
4. PR agencies are permitted to submit entries on behalf of their clients. However, agencies must present signed consent forms indicating authorisation by their client to submit work on their.
5. All submissions must be treated with extreme confidentiality and the submissions are used for purposes of only the PRAU Excellence Awards.