Posted on Author Roland Sseruyima Categories Uncategorized

Spotlight On Excellence: Kenneth Agutamba Appointed Chair of UBA’s Peer Committee on Marketing and Communication

At PRAU, we are thrilled to share fantastic news from our own fraternity, Kenneth Agutamba, a visionary communicator and PR strategist, has been appointed Chair of the Uganda Bankers Association (UBA) Peer Committee on Marketing and Communication.

This is more than just a title, it’s a strategic positioning for the future of Uganda’s banking sector. With Kenneth at the helm, the Committee is poised to deepen public trust, elevate the voice of the industry, and align messaging with Uganda’s broader development goals.

A communicator with foresight, Kenneth brings a wealth of experience in public relations, stakeholder engagement, and reputation management. Under his stewardship, we expect the Committee to not only shape compelling narratives for the financial sector but also create a unified, credible voice that resonates with the public.

His leadership speaks to a growing recognition of the role professional communication plays in national development. And it’s no surprise to us, he’s one of our own. At PRAU, we are PRAUdly associated.

Congratulations once again, Ken, we’re all rooting for you!

#PRAUExcellence #BankingOnCommunication #StrategicPR #LeadershipInAction #WeArePRAUdlyAssociated

0
Posted on Author Roland Sseruyima Categories News

PRAU X-Space: Mastering AI Tools for the Future of PR!

Are you ready to elevate your PR game with the power of Artificial Intelligence?

The Public Relations Association of Uganda (PRAU) invites all PR professionals, communication students, corporate communication teams, agency experts, and digital storytellers to our PRAU X-Space under the theme: “Effective Use of AI Tools for Modern PR Practice.“

📅 Date: Wednesday, 28th May 2025
🕕 Time: 6:00 PM – 8:00 PM
📍 Platform: X (formerly Twitter)

Why You Shouldn’t Miss This?

– Discover how to harness cutting-edge AI tools to streamline campaigns, generate content, monitor media, and drive measurable results.
– Engage with industry leaders and tech-savvy PR innovators breaking barriers with AI-driven strategy.
– Get ahead of the curve in the evolving PR landscape, where AI is not the future, it’s the NOW.

Whether you’re a seasoned communicator or a student eager to stay relevant in a fast-changing field, this conversation is tailor-made for you.

Don’t just practice PR. Power it with AI.

Mark your calendar. Charge your devices. Bring your curiosity.

#PRAUXSpace #PRAUAIInPR #AI4PR #ModernPR #PRTrends2025

👉 Follow @PRAU_Ug to set a reminder and join the conversation live!

0
Posted on Author Roland Sseruyima Categories News

The Power of Belonging: PRAU President on the Importance of Professional Associations

In a rapidly evolving world where communication is pivotal to both corporate and societal advancement, the role of Public Relations professionals has never been more critical. At the helm of Uganda’s premier PR body, the Public Relations Association of Uganda (PRAU), President Irene Nakasita reflects on why joining a professional association is not just beneficial but essential for career growth and impact.

“Belonging to a professional association like PRAU is more than just having a membership card; it’s about identity, credibility, and community,” says Nakasita. “It connects you with a network of practitioners who are passionate about shaping narratives, upholding ethical standards, and influencing positive change.”

Nakasita emphasizes that associations like PRAU offer invaluable platforms for mentorship, continuous learning, and collaboration. “Our workshops, awards, and forums bring together professionals at all stages of their careers. Whether you’re a student, an agency executive, or a corporate communicator, there’s always something to gain, and something to give.”

The PRAU President also notes that being part of such a body strengthens the voice of the profession: “When we stand together, we advocate more effectively for the recognition and regulation of our profession. We also raise the bar in terms of accountability, innovation, and ethical practice.”

PRAU’s recent initiatives, from the PRAU Excellence Awards to the National PR Symposium, industry training sessions, reflect the association’s commitment to excellence and inclusivity. “These platforms are designed to spotlight talent, reward innovation, and elevate the standards of communication practice in Uganda and beyond,” Nakasita adds.

In her call to action, she encourages both emerging and established professionals to embrace the power of belonging. “If you want to grow, lead, and make a difference in this field, joining PRAU is a step in the right direction. Together, we inspire professionalism and drive meaningful change.”

#PRAUBelonging #ThoughtLeadership #PRExcellence ThrowBackThursday

0
Posted on Author Roland Sseruyima Categories News

Unveiling the 2025 PRAU Activity Calendar: Your Opportunity to Partner with Uganda’s Leading PR Community!

As Uganda’s premier professional body for Public Relations and Communications practitioners, the Public Relations Association of Uganda (PRAU) is thrilled to unveil its dynamic 2025 Activity Calendar, a roadmap brimming with professional enrichment, innovation, advocacy, and impact.

From high-impact training sessions, thought-leadership forums, CSR initiatives, student outreach programs, and regional engagements to the highly anticipated PRAU Excellence Awards, this year’s calendar is tailored to elevate the profession while building bridges across sectors.

🚀 Why Should You Partner with PRAU?

By aligning your brand with PRAU, you gain unparalleled access to:

  • A vibrant and growing network of communication professionals

  • Visibility and brand affinity among Uganda’s top PR and corporate audiences

  • Opportunities to co-create value through workshops, conferences, CSR, and thought leadership

  • Exclusive sponsor privileges, branding opportunities, and strategic partnerships

  • Empowerment of the next generation of communicators through educational outreach

🌟 Let’s Create Value Together!

We warmly invite interested sponsors, corporate entities, NGOs, academic institutions, media houses, and other stakeholders to collaborate with us as partners in shaping an impactful 2025. Whether you wish to sponsor a specific event, co-host a professional dialogue, engage PR students, or contribute in kind, we welcome you to the PRAU family.

Reach Out Today!

For the detailed 2025 Activity Calendar and partnership opportunities, kindly get in touch with the PRAU Secretariat via email: prauganda@yahoo.com

Let’s communicate, connect, and collaborate for a thriving PR community and a better Uganda!

Public Relations Association of Uganda (PRAU)
Inspiring Excellence. Shaping Narratives.

0