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The Prau Excellence Awards Are Back!

PART A: About the PRAU Excellence Awards

The Public Relations Association of Uganda (PRAU) Excellence Awards are back!

Our annual event that recognizes and celebrates outstanding achievements and contributions in the field of public relations and communication in Uganda which has been on a hiatus since 2016 is now back!

As a professional association that brings together PR and communication practitioners in Uganda, the PRAU Excellence Awards aims to promote best practices, provide professional development opportunities, and elevate the standards of the public relations industry in the country.

The PRAU Excellence Awards are a platform for recognizing individuals, organizations, campaigns, and initiatives that have demonstrated excellence, innovation, and effectiveness in the field of public relations and communication.

These awards not only showcase the achievements of PR professionals and organizations but also serve as a platform to inspire and encourage the continued growth and development of the public relations industry in Uganda.

PART B: Theme & Dates Of The Awards

In line with the PRAU National PR Symposium, the theme of the 2022 / 2023 PRAU Excellence Awards is “The Role of Public Relations in Driving Organisational Performance”. This year’s awards will be the 7th Edition of the awards since their inception.

The awards will therefore enable PRAU as an organisation to highlight the role of the PR Practitioners in impacting organizational change and driving performance as well as recognizing exceptional work that has gone towards supporting this impact.

The awards will be handed out during a night of celebration on Friday 10th November, 2023 at the culmination of the East African Public Relations Week that will be held from 6th to 10th November 2023 at the Jinja Nile Resort.

PART C: Period Of Evaluation

PR work and campaigns executed between the period 1st January 2022 and 31st September 2023 will ONLY be accepted as part of the award entries by the Judges.

The reason for this date is due to the COVID-19 period 2020 – 2021 that negatively affected public relations activities; this inevitably saw communicators halt their work as their organisations and the world alike went into a quiet period with communication being focused on pandemic and humanitarian-related work.

The period 1st January 2022 to 31st September 2023, therefore, serves as the period in which public relations activities recovered following the end of the COVID-19 pandemic.

PART D: Award Categories, Timelines & Entry Fees

The following are the award categories and entry fees:

S/NAwardSummaryEntry Fees
1.Young Communicator of the YearCelebrating young professionals making significant contributions to the industry.UGX. 200,000
2.Best Media Relations & Media Management CampaignCelebrating successful media relations efforts and campaignsUGX. 500,000
3.Best Event or Experiential CampaignRecognizing outstanding event planning and execution.UGX. 500,000
4.Best Internal Communication CampaignFocusing on effective communication within organizations.UGX. 500,000
5.Best Crisis Communication ManagementHighlighting effective crisis communication strategies and responses.UGX. 500,000
6.Best CSR and Sustainability CampaignAcknowledging campaigns that promote corporate social responsibility and sustainability.UGX. 500,000
7.Best ESG ReportAcknowledging Environmental, Sustainability and Governance Reports that speak more towards actual results than activities undertaken by various organisationsUGX. 500,000
8.Best Public Affairs CampaignRecognizing campaigns that address public policy and government affairs.UGX. 500,000
9.Best Corporate Communication CampaignRecognizing successful corporate communication strategies and campaigns.UGX. 500,000
10.Best Not For Profit CampaignRecognizing successful communication strategies and campaigns employed by NGOs and CSOsUGX. 500,000
11.Best Corporate / Online PublicationAcknowledging innovative and impactful printed or online publications used in the field of communication.UGX. 500,000
12.Best Social / Digital Communication CampaignAcknowledging innovative and impactful digital communication initiatives.UGX. 500,000
13.Best PR AgencyHonoring PR Agencies that advance the role and practice of PRUGX. 1,000,000
14.Best Overall PR CampaignAcknowledging the best and exceptional PR campaigns that impacted positively on an organisations brand and its reputationUGX. 1,000,000
15.Lifetime Achievement AwardHonoring individuals with a long-standing impact on the field of PRSelected by the Governing Council

Timelines: Entries into the 2022 / 2023 PRAU Excellence Awards will open at 12 am on Friday 18th August and close at midnight on 31st September 2023. An entry portal will be shared through which all submissions will be made.

PART E: Judging Criteria

All the competitive entries will be evaluated based on their competence in the following areas;

  1. Background & Statement of the problem
  2. Research & Planning
  3. Execution & Implementation
  4. Monitoring, Evaluation & Results
  5. Creativity & Innovation

Detailed judging criteria will be shared on the Awards Entry Portal.

PART F: Judges Panel

An eminent Judging Panel made up of the most experienced, respected and exposed PR Professionals from East & Central Africa will be unveiled after the submission of the award entries.

PART G: Eligibility

Submission of the PRAU Excellence Awards is open to the following:

  1. Government Ministries, Departments & Agencies
  2. Private/ Public Institutions
  3. NGOs & CSOs
  4. PR Agencies & Consultancies
  5. In-House PR Departments
  6. Individual Practitioners & Consultants
  7. Business enterprises (Large, Medium, and Small)
  8. Professional / Organised Associations
  9. Students pursuing PR Related courses

PART H: Special Categories

1.) Young communicator of the year award

Submission procedure:
Age Eligibility: 20 – 29yrs

  • Introduce yourself and what makes you believe you deserve to take this award? (what makes you unique or outstanding as a young PR/communicator of the year?)
  • submit a summary or biography of yourself and experiences as a PR in these times. (describe any challenges and how you have overcome them as a communicator/PR).

Judging criteria:
Judges will welcome creativity as submit a PDF file with a word count of 1000 words.

Recipient must demonstrate outstanding skills of a young communicator (creativity, leadership, authenticity).
Communication skills, passion and commitment: exception oral and written communication skills. We could consider public speaking, digital communication story telling etc.

Impactful content: has their communication contributed significantly to their work environment, community, cause, profession etc.
Innovation and adaptability: use of communication innovatively e.g use of socials or new technology even traditional channels in an innovative way, demonstrating adaptability.

Leadership and influence: check nominee’s leadership and influence within their sphere of operation. Do they inspire others, are they role models?

Other achievements and recognition: taking into account other awards the individual has ever received in relation to contribution in the sector provides for external validation/endorsement

Consistency is important, judges are not just considering one offs but performance over time.

2.) PR Agency of the year Award

Submission procedures:

  • Submit a maximum of a 2 page summary of the accomplishments and qualifications of agency, which addresses the judging criteria. (What makes your agency believe that it qualifies for this award?)
  • Any Unique project that was solved for a client and it’s impacts.
  • At least 1 letter supporting this submission. This letter should come from people or other entities that have knowledge of and involvement of these extraordinary accomplishments or contributions.
  • Number of Employees.
  • Number of Clients
  • Annual report considerations (if any)

Judging criteria:
In a given year, recipient must have demonstrated outstanding leadership/management skills etc in a project or program that was challenging and or difficult in nature. Demonstrate the impact and outcomes of the project or program.

Judges welcome creativity as you submit a PDF file with a word count of 1500 words.

NB: Please note that the awards are open to Members of the Public Relations Association of Uganda (PRAU). Non-members will only be allowed to take part AFTER fulfilling the requisite membership requirements of the association.

Apply Now
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Artfield Institute of Design and Public Relations Association of Uganda (PRAU) Announce Collaboration to Foster Skillset Upgrade for PR Professionals

Kampala, Uganda – April 25, 2023 – Artfield Institute of Design (AFID) and Public Relations Association of Uganda (PRAU) are pleased to announce a collaboration aimed at promoting PR excellence in Uganda. Founded in 2010, AFID is committed to making an impact in Africa through design and offers a wide range of courses including Motion Graphics, 3D Animation, Interior Design, Audio Production, Visual Communication, Graphics Design, Multimedia, among others.

PRAU, the umbrella body for all PR professionals in the private and public sectors, has identified challenges in the performance of its obligations in the public relations industry and has sought a collaboration avenue with AFID to address these challenges and upgrade the skillset of its members.

“We are thrilled to collaborate with Uganda Artfield Institute of Design to provide our members with access to high-quality design education,” said Tina Wamala, President of Public Relations Association of Uganda. “This collaboration will help upgrade the skillset of our members and enhance their capabilities in the field of public relations, ultimately benefiting the PR industry in Uganda as a whole.”

Under the Memorandum of Understanding (MOU) between AFID and PRAU, it is mutually agreed that PRAU members will have the opportunity to sign up for any of the professional short courses offered by AFID at a subsidized fee of 1,300,000 Ugandan Shillings for a period of 9 weeks. This collaboration aims to provide PRAU members with access to high-quality design education and skills development to enhance their capabilities in the field of public relations.

In addition, each party’s members will be eligible for discounts on attendance fees for paid events organised by the other party, with the nature of the discount to be determined on an event-by-event basis. Furthermore, the parties will have co-branding opportunities on communications and events in which they have mutual interest and will collaborate on thought leadership articles in the advertising and public relations sectors to boost the industry image and lobby for support from target stakeholders.

“We are excited to partner with Public Relations Association of Uganda to promote PR excellence in Uganda,” said a representative from Uganda Artfield Institute of Design. “We believe that this collaboration will provide valuable opportunities for skill development and knowledge exchange between the PR and design industries and contribute to the growth and professionalism of both fields,” said Rwemereza Abaasa, Artfield representative.

The MoU between AFID and PRAU will be in effect for a duration of 2 years and is renewable by mutual agreement.

For further information about Uganda Artfield Institute of Design, please visit their website at www.afid.ac.ug. For inquiries about Public Relations Association of Uganda, please visit their website at www.prauganda.com.

Media Contact:

Athieno Stella Marion

PR Director, Public Relations Association of Uganda

Email: prauganda@yahoo.com

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Prau Set to Host the 2nd Annual National Public Relations Symposium

Kampala, 19th July 2023 – The Public Relations Association of Uganda (PRAU) has today announced the launch of its highly anticipated 2nd Annual National Public Relations Symposium. The symposium, set to take place on 4th August 2023 at Hotel African, will bring together industry experts, practitioners, CEOs, journalists, academia members, marketeers, and communication students to explore the theme, “Role of Public Relations in driving organization’s performance.”

During the press conference held at Nation Media Head Offices in Namuwongo, it was revealed that Her Excellency Kate Airey, British High Commissioner, will deliver the keynote address at the event alongside other esteemed speakers of local and international recognition.

Representing the PRAU president at the Launch, Paul Mwirigi, Vice President PRAU said this year’s symposium aims to be a milestone in shaping industry best practices and impacting the PR profession.

“With the support of our sponsors, we invite all professionals to join us for this knowledge-rich and engaging learning experience. This year’s theme is timely and relevant, reflecting the evolving landscape of our industry. It’s encouraging to see the impressive lineup of speakers who will undoubtedly provide valuable insights and perspectives to the industry and to professionals,” he said.

“By providing opportunities for professionals to come together and engage in industry-wide discussions, we are creating an environment that encourages collaboration, growth, and innovation. These discussions allow us to collectively address challenges, explore new perspectives, and shape the future of our profession,” he added.

The symposium will serve as a platform for industry-wide discussions on critical topics, including the challenges arising from the evolution of trends such as dis/misinformation, social media complexities, unprofessional practices, and the lack of statutory recognition within the PR field. By addressing these issues collectively, we can navigate the challenges and drive the profession’s development in Uganda.

Attendees can expect a day full of education, enrichment, and interactive activities. The event will provide an opportunity to network with high-profile career professionals from reputable organizations, fostering meaningful connections and collaborations.

We were thrilled by the success of last year’s symposium, where we fostered engaging discussions and shared valuable insights about our industry. This year, we are excited to continue this momentum as we gather once again at Hotel Africana to delve into ways of enhancing the PR profession. I extend my heartfelt appreciation to our esteemed sponsors, including Stanbic Bank, URA, UCAA, NMG, and many others, for their unwavering belief in PRAU. We are committed to justifying the confidence you have placed in us and will strive to deliver an exceptional event. Together, let’s shape the future of PR in Uganda!” expressed Jackie Tahakanizibwa, the Programmes Director at PRAU.

The year’s sponsors include; Nation media group as the official media partner, Uganda Civil Aviation Authority, Stanbic Bank, Uganda Breweries Limited, Corporate Image, Uganda Electoral Commission and Uganda Revenue Authority.

Registration is now open, with a fee of 150,000 UGX for PRAU members, 200,000 UGX for non-PRAU members, and a special rate of 70,000 UGX for students. For payment details and further information, please contact our secretariat at 0705-472122 or 0771-900034 or 0777-075940.

Join us at the 2nd Annual National Public Relations Symposium to gain valuable insights into the PR industry and contribute to its growth. Together, let’s shape the future of public relations in Uganda.

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PRAU Inks Partnership with Uganda Advertising Association (UAA) to Foster Industry Growth and Collaboration

Kampala, 14.7.2023 – The Public Relations Association of Uganda (PRAU) has today signed a
two-year strategic partnership with the Uganda Advertising Association (UAA). This partnership
aims to facilitate knowledge sharing, event collaboration, and networking opportunities,
fostering the advancement and growth of the advertising and public relations industries in
Uganda.

In an era where strategic collaborations are imperative for industry progress, PRAU and UAA
have come together to forge a partnership that harnesses the collective expertise and resources of
both associations. This alliance recognizes the intrinsic connection between public relations and
advertising, and the importance of working together to achieve greater impact and effectiveness
in communication strategies.

The signed Memorandum of Understanding (MOU) between PRAU and UAA paves the way for
extensive collaboration and synergy. By aligning their industry event calendars, both
associations ensure maximum attendance and participation from their respective memberships.
This integration of events will provide invaluable networking opportunities and facilitate cross-
learning between professionals from the advertising and public relations sectors.

As part of the partnership, members of PRAU and UAA will enjoy exclusive benefits, including
discounted attendance fees for paid events organized by the partnering association. This initiative
promotes inclusivity and encourages active engagement between members of both associations,
fostering a stronger sense of community and professional development.

Tina Wamala, President of PRAU, expressed her enthusiasm about this strategic partnership,
stating, “We are thrilled to embark on this journey with the Uganda Advertising Association.
Together, we have the power to shape the future of our industries and drive remarkable
advancements. By working collaboratively, we can unlock new opportunities, foster knowledge
exchange, and strengthen our collective impact on the communication landscape in Uganda.”

This partnership highlights the commitment of both PRAU and UAA to promoting excellence,
innovation, and ethical practices in the advertising and public relations fields. By sharing best
practices, facilitating learning opportunities, and creating platforms for dialogue, the
collaboration between these associations will elevate the standards and professionalism within
the industry.

Frank Muthusi the Chairman UAA echoed the same sentiments stating, “We have the ability to
create significant change and mould the future of the advertising and public relations sectors in
Uganda by combining our resources, skills, and ideas. We are certain that this partnership will
advance not just each of our separate businesses but also the economic and social progress of the
whole country.”

Muthusi enlightened adding that, “This collaboration is rooted in a shared vision to not only
elevate our individual organizations but also to contribute to the overall growth and development
of the creative space in Uganda. Together, we aim to create a vibrant ecosystem that nurtures
talent, encourages creativity, and upholds the highest standards of professionalism.”

PRAU and UAA look forward to the fruitful outcomes that this partnership will yield in terms of
industry growth, enhanced knowledge sharing, and collective advancement. Together, they aim
to create a vibrant ecosystem that fosters the development and success of professionals in
advertising and public relations.

About PRAU:

PRAU is the umbrella body of all private and public PR professionals, communication
specialists, brand managers, mass communication & other related disciplines’ striving to
promote PR excellence in Uganda.

PRAU was founded in 1976 as a membership-based professional body of Public Relations (PR)
practitioners in Uganda. The association is affiliated to regional and global bodies such as the
East African Public Relations Association (EAPRA), the African Public Relations Association
(APRA) and the International Public Relations Association (IPRA).

PRAU is committed to fostering excellence, promoting ethical practices, and driving the growth
and recognition of public relations in Uganda.

About UAA:

The Uganda Advertising Association (UAA) is a leading industry body representing advertising
agencies, media houses, and professionals in Uganda. UAA is dedicated to advancing the
advertising industry, promoting creativity, and ensuring professional standards in advertising
practice.

For more information about UAA, please contact us on programmanager@uaa.ug

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