The Public Relations Association of Uganda (PRAU) hosted the prestigious PRAU Excellence Awards 2024 on Friday 29th November 2024 at Protea Hotel, Upper Kololo Terrace, in a dazzling celebration of innovation, creativity, and professionalism. Under the theme “Recognizing Innovation,” the event highlighted transformative PR campaigns and exceptional practitioners redefining Uganda’s communication industry.
A Night of Gratitude and Vision
In her heartfelt opening remarks, Tina Wamala, President of PRAU, acknowledged the immense talent and dedication of Uganda’s PR community:
“We deeply appreciate our members, sponsors, and all the professionals who submitted their outstanding work. Innovation is the driving force of our industry, inspiring progress and excellence. Tonight, is about celebrating the innovators who elevate our profession.”
The evening set the stage for honoring exemplary achievements and showcasing the transformative power of public relations in shaping narratives, fostering trust, and driving impact across diverse sectors.
Celebrating the Best in Public Relations
The PRAU Excellence Awards 2024 recognized brilliance across an array of categories, applauding trailblazers who have redefined communication strategies. The winners included:
- Best Crisis Communication Campaign – Equity Bank
- Best Event/Experiential Campaign – Sauti Plus
- Best Corporate Social Responsibility (CSR)/ESG Campaign – Uganda Breweries Limited
- Best Digital and Social Media Campaign – Population Services International
- Best Not-For-Profit Campaign – Population Services International
- Best Internal Communication Campaign – East Africa Crude Oil Pipeline (EACOP)
- Best Media Relations Campaign – Brainchild BWC
- Young Communicator of the Year – Ivan Darlington Mwebe
- PR Agency of the Year – Mediage PR
- Best Overall PR Campaign – Mediage PR
- Lifetime Achievement Award – Henry Rugamba
- Best Corporate Communication Campaign – Mediage PR
- Best Public Affairs Campaign – UMEME Limited
Students’ Category: A Special Recognition
The Students’ Category presented a unique milestone this year. While no submission met the official threshold for an award, Ms. Esther Nampeera received a Certificate of Commendation for her standout entry, marking a pivotal moment in the category’s history and setting a precedent for recognizing emerging talent.
Commendations from Leaders and Experts
Hon. Shatsi Musherure Kutesa, the Guest of Honour, lauded PRAU’s efforts in advancing the PR profession:
“Awards like this honor excellence and inspire professionals to reach their highest potential. PRAU’s commitment to fostering professionalism and innovation is crucial for the growth of the industry.”
She also reaffirmed her support for the Public Relations Practitioners’ Bill, a landmark initiative for elevating PR practice in Uganda.
Dr. Innocent Nahabwe, Lead Judge and Chairman of the National Association of Broadcasters, reflected on the stellar quality of submissions:
“The level of professionalism, creativity, and excellence showcased this year is truly inspiring. Effective communication transforms businesses, communities, and societies, and tonight’s awards reflect that impact.”
Representing the Uganda Advertising Association President, Zaninka Lyz Cynthia (MCIPR) emphasized collaboration:
“Partnerships between PRAU, the Uganda Advertising Association, and the Uganda Marketers Society demonstrate the strength of working together. Tonight, we celebrate not only the winners but the collective commitment to fostering innovation and excellence in communication.”
The PRAU Excellence Awards continue to raise the bar for the PR profession, encouraging a culture of innovation, collaboration, and forward-thinking practices. This year’s celebration not only honored excellence but also inspired a renewed commitment to transformative communication strategies that drive societal progress.
Here’s to the trailblazers, innovators, and visionaries shaping Uganda’s public relations landscape. 2024 was truly a year to remember!
