Kampala, 14.7.2023 – The Public Relations Association of Uganda (PRAU) has today signed a
two-year strategic partnership with the Uganda Advertising Association (UAA). This partnership
aims to facilitate knowledge sharing, event collaboration, and networking opportunities,
fostering the advancement and growth of the advertising and public relations industries in
Uganda.
In an era where strategic collaborations are imperative for industry progress, PRAU and UAA
have come together to forge a partnership that harnesses the collective expertise and resources of
both associations. This alliance recognizes the intrinsic connection between public relations and
advertising, and the importance of working together to achieve greater impact and effectiveness
in communication strategies.
The signed Memorandum of Understanding (MOU) between PRAU and UAA paves the way for
extensive collaboration and synergy. By aligning their industry event calendars, both
associations ensure maximum attendance and participation from their respective memberships.
This integration of events will provide invaluable networking opportunities and facilitate cross-
learning between professionals from the advertising and public relations sectors.
As part of the partnership, members of PRAU and UAA will enjoy exclusive benefits, including
discounted attendance fees for paid events organized by the partnering association. This initiative
promotes inclusivity and encourages active engagement between members of both associations,
fostering a stronger sense of community and professional development.
Tina Wamala, President of PRAU, expressed her enthusiasm about this strategic partnership,
stating, “We are thrilled to embark on this journey with the Uganda Advertising Association.
Together, we have the power to shape the future of our industries and drive remarkable
advancements. By working collaboratively, we can unlock new opportunities, foster knowledge
exchange, and strengthen our collective impact on the communication landscape in Uganda.”
This partnership highlights the commitment of both PRAU and UAA to promoting excellence,
innovation, and ethical practices in the advertising and public relations fields. By sharing best
practices, facilitating learning opportunities, and creating platforms for dialogue, the
collaboration between these associations will elevate the standards and professionalism within
the industry.
Frank Muthusi the Chairman UAA echoed the same sentiments stating, “We have the ability to
create significant change and mould the future of the advertising and public relations sectors in
Uganda by combining our resources, skills, and ideas. We are certain that this partnership will
advance not just each of our separate businesses but also the economic and social progress of the
whole country.”
Muthusi enlightened adding that, “This collaboration is rooted in a shared vision to not only
elevate our individual organizations but also to contribute to the overall growth and development
of the creative space in Uganda. Together, we aim to create a vibrant ecosystem that nurtures
talent, encourages creativity, and upholds the highest standards of professionalism.”
PRAU and UAA look forward to the fruitful outcomes that this partnership will yield in terms of
industry growth, enhanced knowledge sharing, and collective advancement. Together, they aim
to create a vibrant ecosystem that fosters the development and success of professionals in
advertising and public relations.
About PRAU:
PRAU is the umbrella body of all private and public PR professionals, communication
specialists, brand managers, mass communication & other related disciplines’ striving to
promote PR excellence in Uganda.
PRAU was founded in 1976 as a membership-based professional body of Public Relations (PR)
practitioners in Uganda. The association is affiliated to regional and global bodies such as the
East African Public Relations Association (EAPRA), the African Public Relations Association
(APRA) and the International Public Relations Association (IPRA).
PRAU is committed to fostering excellence, promoting ethical practices, and driving the growth
and recognition of public relations in Uganda.
About UAA:
The Uganda Advertising Association (UAA) is a leading industry body representing advertising
agencies, media houses, and professionals in Uganda. UAA is dedicated to advancing the
advertising industry, promoting creativity, and ensuring professional standards in advertising
practice.
For more information about UAA, please contact us on programmanager@uaa.ug
