The Public Relations Association of Uganda (PRAU) has officially announced that the 9th edition of the PRAU Excellence Awards will take place on Thursday, 4th December 2025, at Protea Hotel, Upper Kololo Terrace, starting at 5:00 p.m. This year’s awards will run under the theme: “Recognising Innovation and Impact in Public Relations.”
The PRAU Excellence Awards were established to honour outstanding achievements in Uganda’s Public Relations and Communications landscape. The annual event celebrates individuals, agencies, organizations, and campaigns that consistently demonstrate strategic thinking, creativity, impact, and excellence in PR practice.
Championing Professional Excellence in PR
Speaking at the official announcement, PRAU President Irene Nakasiita emphasized the significance of the awards in elevating PR standards and amplifying the contribution of communication professionals to organizational and national development.
“The PRAU Awards are implemented under our five-year strategic plan, which is guided by two main objectives: contributing to the professionalism and regulation of PR practices in Uganda through high ethical and professional standards, and enhancing the value proposition for PRAU members,” Nakasiita said.
She added that the awards offer an essential platform for showcasing how effective public relations contributes to growth, sustainability, and stakeholder trust.
“Through the PRAU Excellence Awards, we demonstrate the impact and contribution of PR to organizational and national growth. We appreciate all our partners who have supported us along this journey.”
Nakasiita encouraged PR professionals, agencies, students, and corporate organizations to purchase tickets and join the celebration, highlighting that this year’s winners will represent some of the most innovative and impactful PR work in Uganda.
Ticket Information
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PRAU Members: Ushs 250,000
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Non-Members: Ushs 300,000
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Students: Ushs 100,000 (both members and non-members)
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Corporate Table (10 pax): Ushs 3,000,000
Award Categories for 2025
The 9th PRAU Excellence Awards will feature 13 competitive categories, including:
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Best Media Relations & Media Management
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Best Event/Experiential Campaign
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Best Internal Communication/Employee Engagement Campaign
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Best Crisis Communication
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Best CSR & Sustainability (Merged with ESG Reporting)
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Best Public Affairs Campaign
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Best Corporate Communication
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Best Not-for-Profit Campaign
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Best Corporate/Online Publication
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Best Social/Digital Communication
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Best PR Agency
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Best Overall PR Campaign
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Lifetime Achievement Award
Judges will focus on campaigns that demonstrate creativity, originality, innovation, strategic execution, stakeholder engagement, and measurable impact.
Event Partners and Sponsors
The PRAU Excellence Awards 2025 are proudly sponsored by: Bank of Uganda, NBS TV, AfroMobile & NextCom, PwC, UBC, Affinity Media, UNOC, Crown Beverages, MTN Uganda, UEDCL, Galaxy FM & TV, CEO Magazine, Softpower Communications, Guide2Uganda Ltd, The Independent Magazine, and PML Daily.
About PRAU
The Public Relations Association of Uganda (PRAU) is the umbrella body for Public Relations and Communications practitioners across public, private, and nonprofit sectors. Founded in 1976, PRAU promotes professionalism, capacity building, ethical conduct, and excellence in PR practice. The association is affiliated with regional and global professional bodies including:
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East African Public Relations Association (EAPRA)
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African Public Relations Association (APRA)
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International Public Relations Association (IPRA)