The Public Relations Association of Uganda (PRAU) is delighted to invite you to the prestigious PRAU Excellence Awards 2024 a celebration of creativity, professionalism, and innovation in public relations and communication.
This grand event will bring together the crème de la crème of the PR fraternity, including PR professionals, corporate companies, agencies, SMEs, and students. Let’s come together to recognize the outstanding achievements and innovations that continue to elevate our industry.
Event Details:
Date: Friday, 29th November 2024
Venue: Protea by Marriott Hotel, Kololo, Kampala
Time: 5:00 PM
Theme: Recognising Innovation
Dress Code: Black with a touch of Gold
Why You Should Attend
Celebrate Excellence: Be part of the excitement as we honor individuals, teams, and organizations that have demonstrated excellence in PR and communication.
Network with Industry Leaders: Engage with leading professionals and decision-makers in the PR industry, opening doors to new opportunities and collaborations.
Learn and Be Inspired: Witness award winning campaigns and innovative practices that define the future of PR.
Be Part of the Legacy: By attending, you contribute to the growth and recognition of the PR profession in Uganda.
The PRAU Excellence Awards is not just an event; it’s a celebration of the hard work, dedication, and innovative spirit that define our industry. Let’s gather to applaud our successes and pave the way for greater accomplishments in the future.
Don’t miss this incredible opportunity to connect, celebrate, and inspire!
Secure your ticket today and join us for an unforgettable evening of PR Excellence.
The Public Relations Association of Uganda (PRAU) is thrilled to announce that the highly anticipated PRAU Excellence Awards 2024 will take place on Friday, November 29th at the prestigious Protea Hotel – Upper Kololo Terrace, Kampala. This annual event, which has become a hallmark of the PR calendar, will recognize and celebrate the finest achievements in public relations and communications across the country.
Why Attend?
The PRAU Excellence Awards offer a unique opportunity for PR professionals, agencies, and organizations to showcase their best work and network with top industry leaders. This year’s event promises to be bigger and more exciting, with categories spanning across individual achievements, corporate excellence and outstanding campaigns.
Whether you’re an individual attendee, a corporate team, or even a non-member interested in Uganda’s vibrant PR industry, this is the event you don’t want to miss!
How to Book Your Slot
Seats for this prestigious event are limited, so act fast to secure your spot. Contact the PRAU Secretariat via +256705367213 / +256 781 465060 or email at prauganda@yahoo.com today to book your slot and be part of an evening that honors creativity, innovation, and leadership in public relations.
Join us as we celebrate the brightest stars of Uganda’s PR world and elevate the standards of public relations in the region.
The Public Relations Association of Uganda (PRAU) Excellence Awards are back!
Our annual event that recognizes and celebrates outstanding achievements and contributions in the field of public relations and communication in Uganda which has been on a hiatus since 2016 is now back!
As a professional association that brings together PR and communication practitioners in Uganda, the PRAU Excellence Awards aims to promote best practices, provide professional development opportunities, and elevate the standards of the public relations industry in the country.
The PRAU Excellence Awards are a platform for recognizing individuals, organizations, campaigns, and initiatives that have demonstrated excellence, innovation, and effectiveness in the field of public relations and communication.
These awards not only showcase the achievements of PR professionals and organizations but also serve as a platform to inspire and encourage the continued growth and development of the public relations industry in Uganda.
PART B: Theme & Dates Of The Awards
In line with the PRAU National PR Symposium, the theme of the 2022 / 2023 PRAU Excellence Awards is “The Role of Public Relations in Driving Organisational Performance”. This year’s awards will be the 7th Edition of the awards since their inception.
The awards will therefore enable PRAU as an organisation to highlight the role of the PR Practitioners in impacting organizational change and driving performance as well as recognizing exceptional work that has gone towards supporting this impact.
The awards will be handed out during a night of celebration on Friday 10th November, 2023 at the culmination of the East African Public Relations Week that will be held from 6th to 10th November 2023 at the Jinja Nile Resort.
PART C: Period Of Evaluation
PR work and campaigns executed between the period 1st January 2022 and 31st September 2023 will ONLY be accepted as part of the award entries by the Judges.
The reason for this date is due to the COVID-19 period 2020 – 2021 that negatively affected public relations activities; this inevitably saw communicators halt their work as their organisations and the world alike went into a quiet period with communication being focused on pandemic and humanitarian-related work.
The period 1st January 2022 to 31st September 2023, therefore, serves as the period in which public relations activities recovered following the end of the COVID-19 pandemic.
PART D: Award Categories, Timelines & Entry Fees
The following are the award categories and entry fees:
S/N
Award
Summary
Entry Fees
1.
Young Communicator of the Year
Celebrating young professionals making significant contributions to the industry.
UGX. 200,000
2.
Best Media Relations & Media Management Campaign
Celebrating successful media relations efforts and campaigns
UGX. 500,000
3.
Best Event or Experiential Campaign
Recognizing outstanding event planning and execution.
UGX. 500,000
4.
Best Internal Communication Campaign
Focusing on effective communication within organizations.
UGX. 500,000
5.
Best Crisis Communication Management
Highlighting effective crisis communication strategies and responses.
UGX. 500,000
6.
Best CSR and Sustainability Campaign
Acknowledging campaigns that promote corporate social responsibility and sustainability.
UGX. 500,000
7.
Best ESG Report
Acknowledging Environmental, Sustainability and Governance Reports that speak more towards actual results than activities undertaken by various organisations
UGX. 500,000
8.
Best Public Affairs Campaign
Recognizing campaigns that address public policy and government affairs.
UGX. 500,000
9.
Best Corporate Communication Campaign
Recognizing successful corporate communication strategies and campaigns.
UGX. 500,000
10.
Best Not For Profit Campaign
Recognizing successful communication strategies and campaigns employed by NGOs and CSOs
UGX. 500,000
11.
Best Corporate / Online Publication
Acknowledging innovative and impactful printed or online publications used in the field of communication.
UGX. 500,000
12.
Best Social / Digital Communication Campaign
Acknowledging innovative and impactful digital communication initiatives.
UGX. 500,000
13.
Best PR Agency
Honoring PR Agencies that advance the role and practice of PR
UGX. 1,000,000
14.
Best Overall PR Campaign
Acknowledging the best and exceptional PR campaigns that impacted positively on an organisations brand and its reputation
UGX. 1,000,000
15.
Lifetime Achievement Award
Honoring individuals with a long-standing impact on the field of PR
Selected by the Governing Council
Timelines: Entries into the 2022 / 2023 PRAU Excellence Awards will open at 12 am on Friday 18th August and close at midnight on 31st September 2023. An entry portal will be shared through which all submissions will be made.
PART E: Judging Criteria
All the competitive entries will be evaluated based on their competence in the following areas;
Background & Statement of the problem
Research & Planning
Execution & Implementation
Monitoring, Evaluation & Results
Creativity & Innovation
Detailed judging criteria will be shared on the Awards Entry Portal.
PART F: Judges Panel
An eminent Judging Panel made up of the most experienced, respected and exposed PR Professionals from East & Central Africa will be unveiled after the submission of the award entries.
PART G: Eligibility
Submission of the PRAU Excellence Awards is open to the following:
Government Ministries, Departments & Agencies
Private/ Public Institutions
NGOs & CSOs
PR Agencies & Consultancies
In-House PR Departments
Individual Practitioners & Consultants
Business enterprises (Large, Medium, and Small)
Professional / Organised Associations
Students pursuing PR Related courses
PART H: Special Categories
1.)Young communicator of the year award
Submission procedure: Age Eligibility: 20 – 29yrs
Introduce yourself and what makes you believe you deserve to take this award? (what makes you unique or outstanding as a young PR/communicator of the year?)
submit a summary or biography of yourself and experiences as a PR in these times. (describe any challenges and how you have overcome them as a communicator/PR).
Judging criteria: Judges will welcome creativity as submit a PDF file with a word count of 1000 words.
Recipient must demonstrate outstanding skills of a young communicator (creativity, leadership, authenticity). Communication skills, passion and commitment: exception oral and written communication skills. We could consider public speaking, digital communication story telling etc.
Impactful content: has their communication contributed significantly to their work environment, community, cause, profession etc. Innovation and adaptability: use of communication innovatively e.g use of socials or new technology even traditional channels in an innovative way, demonstrating adaptability.
Leadership and influence: check nominee’s leadership and influence within their sphere of operation. Do they inspire others, are they role models?
Other achievements and recognition: taking into account other awards the individual has ever received in relation to contribution in the sector provides for external validation/endorsement
Consistency is important, judges are not just considering one offs but performance over time.
2.) PR Agency of the year Award
Submission procedures:
Submit a maximum of a 2 page summary of the accomplishments and qualifications of agency, which addresses the judging criteria. (What makes your agency believe that it qualifies for this award?)
Any Unique project that was solved for a client and it’s impacts.
At least 1 letter supporting this submission. This letter should come from people or other entities that have knowledge of and involvement of these extraordinary accomplishments or contributions.
Number of Employees.
Number of Clients
Annual report considerations (if any)
Judging criteria: In a given year, recipient must have demonstrated outstanding leadership/management skills etc in a project or program that was challenging and or difficult in nature. Demonstrate the impact and outcomes of the project or program.
Judges welcome creativity as you submit a PDF file with a word count of 1500 words.
NB: Please note that the awards are open to Members of the Public Relations Association of Uganda (PRAU). Non-members will only be allowed to take part AFTER fulfilling the requisite membership requirements of the association.
