Category Archives: News

By Students’ Representative

The Public Relations Association of Uganda continues to cement its thought leadership in shaping the future of communication and business. This was evident as the PRAU President, Irene Nakasiita, took center stage at the 16th Annual Marketers and International Business Week held at Makerere University Business School, contributing to a high-level conversation on the theme “Next Gen Marketplace.”

Addressing a dynamic audience of aspiring marketers, business leaders, and innovators, she delivered a compelling message anchored in one core principle: trust is the currency of the future marketplace. She challenged students to intentionally build credibility, emphasizing that sustainable success is rooted in the confidence others place in your personal and professional brand.

From a strategic positioning standpoint, she cautioned against the trap of trying to be everything to everyone. Instead, she encouraged clarity of purpose: identify your strengths, refine your niche, and invest in professionalism. “When you focus, you build mastery. When you build mastery, you build authority,” she noted, underscoring a critical pillar in brand differentiation.

Her remarks on reputation resonated strongly within the context of today’s hyper-connected digital economy. She defined reputation not as self-proclaimed identity, but as a lived and shared experience:
“Reputation isn’t what you say about yourself; it’s what people consistently experience, remember, and share about you.”

In a marketplace driven by perception and engagement, she emphasized that every action communicates, from online presence to offline conduct. Her call to action was clear:

• Build your reputation with intention
• Protect it with integrity
• Grow it with trust

 

This engagement reflects PRAU’s broader mission at 50, to champion ethical communication, nurture professional excellence, and prepare the next generation to thrive in a competitive, reputation-driven global market.

As the communications landscape evolves, PRAU remains at the forefront, ensuring that professionals are not only visible, but credible, consistent, and trusted.

#PRAUat50 #NextGenMarketplace 

By Students’ Representative

As the Public Relations Association of Uganda celebrates 50 years of shaping the communications profession in Uganda, the association today strengthened its commitment to nurturing the next generation of public relations professionals through a vibrant engagement with Year Three students at Makerere University.

The interactive session was facilitated by PRAU representatives, including Tenywa Ernest Rodney, Fiona Namugere, and Roland Sseruyima.

The team was warmly introduced by Yasmin Katushabe, who welcomed the students to an insightful session focused on career growth, professional identity, and industry readiness.

Building Bridges for Tomorrow’s Professionals

Speaking on behalf of the Secretariat, Roland Sseruyima shared the background and journey of PRAU over the last five decades, highlighting its role in promoting excellence, ethics, networking, and professional development in Uganda’s communications sector.

He encouraged students to join PRAU as a strategic solution to some of the challenges they raised, including:

• Limited professional connections and networking opportunities
• Difficulty accessing quality internship and workplace experience
• Low pay and limited career growth opportunities

He emphasized that joining PRAU gives students access to a powerful network of practicing PR professionals who can mentor, guide, and open doors for them as they transition into the profession.

A Testimony of Opportunity

Tenywa Ernest Rodney shared his personal journey of joining PRAU, candidly speaking about the challenges he overcame to become a member. He noted that the decision transformed his professional path through exposure, learning opportunities, and access to job openings regularly shared within PRAU platforms.

His testimony inspired many students to view membership as an investment in their future.

Your Future Starts Now

Fiona Namugere guided students through the membership process, explaining eligibility requirements and the benefits of belonging to Uganda’s leading professional PR body.

She urged the students to take charge of their future early by joining PRAU and positioning themselves for success in a competitive communications landscape.

The Journey Begins

At the close of the session, students were handed membership forms to begin their journey toward professional excellence, leadership, and meaningful industry connections.

PRAU at 50: Honouring Legacy, Empowering the Future

As PRAU marks 50 years of impact, engagements like these reflect the association’s enduring mission: to build stronger professionals, stronger institutions, and a stronger future for public relations in Uganda.

By Roland Sseruyima, Secretariat Assistant Administrator

The Public Relations Association of Uganda (PRAU), as it celebrates 50 years of advancing the public relations and communications profession in Uganda, is proud to unveil its Paid-Up Corporate Members for the First Quarter of the 2026 Calendar Year.

This milestone recognition highlights institutions that continue to demonstrate commitment to professional excellence, ethical communication, stakeholder engagement, and corporate reputation management through active membership with PRAU.

PRAU Paid-Up Corporate Members – Q1 2026

We proudly recognize the following esteemed organisations:

• Uganda Electricity Transmission Company Limited
• Uganda Bureau of Statistics
• Movit Products Limited
• The Microfinance Support Centre
• Deposit Protection Fund of Uganda
• Compassion International
• Perspective Consultancy

Their continued partnership reflects confidence in PRAU’s mission to strengthen communications leadership and promote world-class public relations practice in Uganda.

What is PRAU Corporate Membership?

Corporate Membership is a premium membership category under PRAU designed for companies, government institutions, NGOs, agencies, academic institutions, and private sector organisations that value strategic communication, reputation management, public engagement, and professional development.

It provides organisations with an opportunity to formally align with Uganda’s leading professional body for public relations and corporate communications.

Who is Eligible to Join?

Corporate Membership is open to:

• Government ministries, departments, and agencies
• Corporations and private companies
• Banks and financial institutions
• NGOs and development partners
• PR, branding, advertising, and media agencies
• Universities and learning institutions
• Startups and SMEs with communication interests

If your organisation engages stakeholders, manages reputation, communicates with the public, or seeks visibility and influence, Corporate Membership is for you.

Why Join PRAU Corporate Membership?

1. Brand Credibility & Prestige

Association with PRAU positions your organisation among trusted and forward-thinking brands committed to professionalism.

2. Networking & Strategic Partnerships

Access top communicators, CEOs, policymakers, media leaders, and industry influencers through PRAU platforms and events.

3. Capacity Building

Benefit from trainings, workshops, conferences, and masterclasses for your communications and leadership teams.

4. Visibility & Recognition

Gain opportunities for brand exposure through PRAU publications, digital platforms, events, and national industry engagements.

5. Awards & Industry Recognition

Participate in the prestigious PRAU Excellence Awards and other recognition platforms.

6. Policy & Industry Influence

Contribute to shaping the future of communications and public relations practice in Uganda.

PRAU at 50: Building the Future Together

As PRAU marks five decades of impact, growth, and professional leadership, we invite more organisations to become part of this golden journey.

Join the brands already setting the pace.
Join the network shaping Uganda’s communication future.
Join PRAU.

Become a Corporate Member Today.

For membership inquiries, contact the PRAU Secretariat.

PRAU @ 50 – Celebrating Legacy, Inspiring the Future.

By Roland Sseruyima, Secretariat  Assistant Administrator

As part of its golden jubilee celebrations, the Public Relations Association of Uganda (PRAU) continues to position the public relations profession at the center of national development through strategic engagement with key institutions.

PRAU today held a high-level strategic meeting with Uganda Media Centre Executive Director Alan Kasujja aimed at reintroducing the PRAU brand, mandate, and legacy as the association marks 50 years of advancing excellence in public relations and strategic communication in Uganda.

 

The meeting created an opportunity for both institutions to explore meaningful areas of collaboration that will strengthen communication standards, stakeholder engagement, and national storytelling.

Discussions centered on how PRAU and the Uganda Media Centre can jointly contribute to elevating the communications profession while supporting Uganda’s development narrative. Key areas of focus included:

• Strengthening institutional partnerships
• Enhancing stakeholder engagement platforms
• Developing joint communication initiatives
• Advancing the visibility and credibility of the PR profession
• Collaborating on national storytelling under the theme Brand Uganda

As PRAU celebrates five decades of professional leadership, this engagement reflects the Association’s renewed commitment to building strategic alliances that shape Uganda’s image, strengthen institutional communication, and amplify authentic national stories.

Through partnerships such as this, PRAU at 50 is not only celebrating the past, but actively defining the future of communication excellence in Uganda.

#PRAUAt50   #AdvancingPRExcellence

By Roland Sseruyima

Ass. Administrator – PRAU Secretariat

The Public Relations Association of Uganda (PRAU) has successfully convened its landmark 50th Annual General Meeting (AGM) at Hotel Africana, ushering in a new era of innovation, inclusivity, and professional excellence within Uganda’s public relations landscape.

A Historic Milestone Meets Digital Innovation

Celebrating five decades of advancing the PR profession, PRAU used this golden milestone to unveil a transformative initiative, the Digital Membership Identification (ID) system. This cutting-edge platform is set to redefine how members interact with the association by offering secure, convenient, and real-time access to membership credentials.

The digital IDs empower members to:

• Seamlessly verify their professional status
• Access exclusive association services and events
• Enhance participation in PRAU activities
• Experience a more efficient and user-friendly membership journey

This innovation reflects PRAU’s strategic shift toward digital transformation, ensuring the association remains relevant in an increasingly tech-driven global environment.

Leadership Appreciation and Vision for the Future

Speaking at the AGM, PRAU President Irene Nakasiita commended members for their unwavering commitment:

“I would like to sincerely thank all our members for supporting PRAU from time to time. Your dedication has enabled both past and current Governing Councils to effectively serve and implement initiatives that continue to champion PR excellence in Uganda.”

She emphasized that the introduction of digital membership IDs is not just a technological upgrade, but a strategic move to enhance value delivery, streamline operations, and align PRAU with global industry trends.

Reflecting on Impact, Shaping the Future

The AGM provided a comprehensive platform to review PRAU’s achievements over the past year, including:

• Capacity-building and professional development programs
• Strengthened industry partnerships
• Advocacy efforts to elevate PR standards in Uganda

 

Members actively engaged in forward-thinking discussions, exploring ways to position PRAU as a leading authority in communications and public relations both regionally and globally.

Strategic Priorities for the Next Chapter

Looking ahead, the Governing Council outlined key focus areas that will define PRAU’s next phase of growth:

• PRAU @ 50 celebrations to honor legacy and impact
• Expanding and diversifying membership
• Enhancing training and professional development opportunities
• Leveraging digital technologies for improved member services

These priorities reaffirm PRAU’s mission to advance ethical practice, professional excellence, and industry collaboration.

Member-Centric Innovation at the Core

The launch of the digital ID system was met with enthusiastic reception from members, particularly for its flexibility, accessibility, and inclusivity. Demonstrations during the AGM showcased how the platform accommodates diverse user needs, ensuring ease of use for all members regardless of technological familiarity.

A Legacy of Excellence, A Future of Possibilities

As PRAU celebrates its 50th AGM, it stands as a symbol of resilience, innovation, and leadership in Uganda’s communications sector. The association’s continued commitment to embracing change while upholding its core values positions it as a driving force shaping the future of public relations.

The Golden Jubilee AGM not only reflects PRAU’s rich heritage but also signals a forward-looking vision anchored in excellence, integrity, and digital transformation, ensuring that the association remains relevant and impactful in an ever-evolving communications landscape.