Final APRA Presentation on Analyzing the Role of Public Relations in Managing Regional Conflicts on the African Continent-converted

Conflict Definition

➢ Antagonistic state or action born out of divergent ideas,
interests, or persons
➢ Competitive or opposing actions of incompatibles

Conflict Management

➢ The ability to identify and handle conflicts sensibly, fairly and
efficiently
➢ It’s not about the absence of conflicts but rather the ability to
understand and resolve them (McKinney, 2015)