Author Archives: Roland Sseruyima

The Public Relations Association of Uganda (PRAU) is thrilled to announce C-Care IHK as the official medical partner for the highly anticipated PRAU Run 2025, slated for 20th June at Lugogo Indoor Stadium.

In a strategic meeting led by PRAU President Irene Nakasiita and Secretary General Athieno Stella Marion, the association formally welcomed the C-Care team on board. The partnership underscores a shared commitment to wellness, community, and professional growth.

Formerly known as International Hospital Kampala, C-Care IHK brings its trusted, people-first approach to the run, offering comprehensive medical support throughout the event.

“We believe healthcare should be a lifestyle,” said Sheila Aboth, Brand Manager at C-Care.

As Uganda’s premier PR membership body, PRAU is proud to collaborate with purpose-driven brands like C-Care to promote a culture of health and excellence among professionals and the public alike.

This partnership is more than sponsorship, it’s a statement: Wellness is at the heart of progress.

Stay ready. Stay fit. Join the movement.

#PRAURun #HealthcareForLife #CCareIHK #PublicRelationsUganda #PRAURun2025

The Public Relations Association of Uganda (PRAU) has once again sealed a strategic partnership with Nile Breweries Limited (NBL) for the much-anticipated 2025 PRAU Run slated for Friday, 20th June 2025.

The announcement was made at Nile Breweries’ offices in Luzira, Portbell Road, where both organizations reaffirmed their shared commitment to promoting wellness, professional growth, and community impact.

Speaking on behalf of Nile Breweries, Corporate Affairs Manager Emmanuel Njuki applauded the long-standing collaboration between NBL and PRAU. He shared a brief background of Nile Breweries’ role in championing sustainability, community health, and youth empowerment.

“As Nile Breweries, we are passionate about brewing a better world. Our partnership with PRAU aligns with our mission to support initiatives that uplift lives and create positive change,” Njuki said. “We believe in the power of communication and public relations to shape a better society.”

PRAU President Irene Nakasiita expressed heartfelt appreciation to NBL for their unwavering support and willingness to sponsor PRAU events whenever called upon.

“Nile Breweries has consistently proven to be a true partner of progress,” Nakasiita said. “We thank them for walking this journey with us, empowering professionals, promoting physical wellness through the PRAU Run slated for, and strengthening the voice of PR in Uganda.”

The 2025 PRAU Run is expected to attract hundreds of communications professionals, students, corporate teams, and wellness enthusiasts from across the country. Proceeds from the run will go towards community outreach initiatives and skills development programs under PRAU’s 2025 theme of “PR Miles, Vibrant Voices, Compelling Forces.”

With the backing of corporate giants like NBL, PRAU continues to position public relations not just as a profession, but as a transformative force in national development.

Are you ready to elevate your PR game with the power of Artificial Intelligence?

The Public Relations Association of Uganda (PRAU) invites all PR professionals, communication students, corporate communication teams, agency experts, and digital storytellers to our PRAU X-Space under the theme: “Effective Use of AI Tools for Modern PR Practice.“

📅 Date: Wednesday, 28th May 2025
🕕 Time: 6:00 PM – 8:00 PM
📍 Platform: X (formerly Twitter)

Why You Shouldn’t Miss This?

– Discover how to harness cutting-edge AI tools to streamline campaigns, generate content, monitor media, and drive measurable results.
– Engage with industry leaders and tech-savvy PR innovators breaking barriers with AI-driven strategy.
– Get ahead of the curve in the evolving PR landscape, where AI is not the future, it’s the NOW.

Whether you’re a seasoned communicator or a student eager to stay relevant in a fast-changing field, this conversation is tailor-made for you.

Don’t just practice PR. Power it with AI.

Mark your calendar. Charge your devices. Bring your curiosity.

#PRAUXSpace #PRAUAIInPR #AI4PR #ModernPR #PRTrends2025

👉 Follow @PRAU_Ug to set a reminder and join the conversation live!

In a rapidly evolving world where communication is pivotal to both corporate and societal advancement, the role of Public Relations professionals has never been more critical. At the helm of Uganda’s premier PR body, the Public Relations Association of Uganda (PRAU), President Irene Nakasita reflects on why joining a professional association is not just beneficial but essential for career growth and impact.

“Belonging to a professional association like PRAU is more than just having a membership card; it’s about identity, credibility, and community,” says Nakasita. “It connects you with a network of practitioners who are passionate about shaping narratives, upholding ethical standards, and influencing positive change.”

Nakasita emphasizes that associations like PRAU offer invaluable platforms for mentorship, continuous learning, and collaboration. “Our workshops, awards, and forums bring together professionals at all stages of their careers. Whether you’re a student, an agency executive, or a corporate communicator, there’s always something to gain, and something to give.”

The PRAU President also notes that being part of such a body strengthens the voice of the profession: “When we stand together, we advocate more effectively for the recognition and regulation of our profession. We also raise the bar in terms of accountability, innovation, and ethical practice.”

PRAU’s recent initiatives, from the PRAU Excellence Awards to the National PR Symposium, industry training sessions, reflect the association’s commitment to excellence and inclusivity. “These platforms are designed to spotlight talent, reward innovation, and elevate the standards of communication practice in Uganda and beyond,” Nakasita adds.

In her call to action, she encourages both emerging and established professionals to embrace the power of belonging. “If you want to grow, lead, and make a difference in this field, joining PRAU is a step in the right direction. Together, we inspire professionalism and drive meaningful change.”

#PRAUBelonging #ThoughtLeadership #PRExcellence ThrowBackThursday