Category Archives: News

The Public Relations Association of Uganda (PRAU) has officially announced that the 9th edition of the PRAU Excellence Awards will take place on Thursday, 4th December 2025, at Protea Hotel, Upper Kololo Terrace, starting at 5:00 p.m. This year’s awards will run under the theme: “Recognising Innovation and Impact in Public Relations.”

The PRAU Excellence Awards were established to honour outstanding achievements in Uganda’s Public Relations and Communications landscape. The annual event celebrates individuals, agencies, organizations, and campaigns that consistently demonstrate strategic thinking, creativity, impact, and excellence in PR practice.

Championing Professional Excellence in PR

Speaking at the official announcement, PRAU President Irene Nakasiita emphasized the significance of the awards in elevating PR standards and amplifying the contribution of communication professionals to organizational and national development.

“The PRAU Awards are implemented under our five-year strategic plan, which is guided by two main objectives: contributing to the professionalism and regulation of PR practices in Uganda through high ethical and professional standards, and enhancing the value proposition for PRAU members,” Nakasiita said.

She added that the awards offer an essential platform for showcasing how effective public relations contributes to growth, sustainability, and stakeholder trust.

“Through the PRAU Excellence Awards, we demonstrate the impact and contribution of PR to organizational and national growth. We appreciate all our partners who have supported us along this journey.”

Nakasiita encouraged PR professionals, agencies, students, and corporate organizations to purchase tickets and join the celebration, highlighting that this year’s winners will represent some of the most innovative and impactful PR work in Uganda.

Ticket Information

• PRAU Members: Ushs 250,000

• Non-Members: Ushs 300,000

• Students: Ushs 100,000 (both members and non-members)

• Corporate Table (10 pax): Ushs 3,000,000

Award Categories for 2025

The 9th PRAU Excellence Awards will feature 13 competitive categories, including:

1. Best Media Relations & Media Management

2. Best Event/Experiential Campaign

3. Best Internal Communication/Employee Engagement Campaign

4. Best Crisis Communication

5. Best CSR & Sustainability (Merged with ESG Reporting)

6. Best Public Affairs Campaign

7. Best Corporate Communication

8. Best Not-for-Profit Campaign

9. Best Corporate/Online Publication

10. Best Social/Digital Communication

11. Best PR Agency

12. Best Overall PR Campaign

13. Lifetime Achievement Award

Judges will focus on campaigns that demonstrate creativity, originality, innovation, strategic execution, stakeholder engagement, and measurable impact.

Event Partners and Sponsors

The PRAU Excellence Awards 2025 are proudly sponsored by: Bank of Uganda, NBS TV, AfroMobile & NextCom, PwC, UBC, Affinity Media, UNOC, Crown Beverages, MTN Uganda, UEDCL, Galaxy FM & TV, CEO Magazine, Softpower Communications, Guide2Uganda Ltd, The Independent Magazine, and PML Daily.

About PRAU

The Public Relations Association of Uganda (PRAU) is the umbrella body for Public Relations and Communications practitioners across public, private, and nonprofit sectors. Founded in 1976, PRAU promotes professionalism, capacity building, ethical conduct, and excellence in PR practice. The association is affiliated with regional and global professional bodies including:

• East African Public Relations Association (EAPRA)

• African Public Relations Association (APRA)

• International Public Relations Association (IPRA)

By Roland Sseruyima,

The Public Relations Association of Uganda (PRAU), represented by President Irene Nakasiita and the Secretariat team (Roland Sseruyima and Fiona Namugere) proudly awarded Mr. Alinda Thomas Lumari as the Outstanding Public Relations Student for the year 2025 during the 31st Graduation Ceremony of Uganda Martyrs University Nkozi, under the Department of Journalism and Communication.

This prestigious recognition celebrates excellence, dedication, and academic distinction among emerging communication professionals. Mr. Lumari’s remarkable performance, leadership, and commitment to the principles of ethical and strategic communication earned him this year’s accolade.

Beyond the award, Mr. Lumari will receive mentorship from senior PRAU members, a one-year membership to the Association, and the opportunity to participate in the upcoming 9th PRAU Excellence Awards, Uganda’s premier platform celebrating outstanding PR practice and innovation.

Ms. Irene Nakasiita, PRAU President, congratulated Mr. Lumari for his exemplary achievement and encouraged all communication students to embrace professionalism and continuous learning.

“PRAU remains committed to nurturing young communicators who will drive the future of Uganda’s public relations industry with integrity, creativity, and purpose,” she noted.

The Association continues to strengthen partnerships with academic institutions to identify, mentor, and empower promising communication talent, ensuring a vibrant and professional PR community in Uganda.

#AdvancingPRExcellence #PRAUExcellenceAwards2025 #PRAUPartnerships

The Public Relations Association of Uganda (PRAU) was proudly represented by its President, Ms. Irene Nakasiita, at the official launch of the Uganda Microfinance Support Centre’s Strategic Plan 2025/2026–2029/2030, a transformative roadmap aimed at accelerating financial inclusion and sustainable development across the country.

The high-profile event, presided over by the Hon. Matia Kasaija, Minister of Finance, Planning, and Economic Development, convened distinguished leaders and stakeholders from Uganda’s financial ecosystem, all united by a shared vision to empower communities through access to affordable credit and grant financing.

The newly unveiled strategic plan sets forth an ambitious agenda to redefine Uganda’s microfinance landscape, with key highlights including:

✅ Creation of 1.2 million jobs across the country
✅ Extension of tailored financial services to over 9,000 clients
✅ Growth and strengthening of 2,824 Emyooga SACCOs to empower grassroots entrepreneurship
✅ Impacting over 8 million Ugandans through inclusive finance and empowerment initiatives

Speaking at the sidelines of the event, PRAU President Irene Nakasiita commended the Uganda Microfinance Support Centre (MSC) for its visionary approach and reaffirmed PRAU’s commitment to supporting initiatives that promote communication for development and strategic partnerships that drive social and economic progress.

“As communication professionals, we celebrate institutions like MSC that are intentional about impact. This strategic plan demonstrates the power of purpose-driven communication in shaping Uganda’s development narrative,” she noted.

The Public Relations Association of Uganda applauds MSC for championing transformative financial inclusion and looks forward to amplifying stories of progress, empowerment, and resilience as this bold vision takes shape.

Together, we continue to build trust, drive transformation, and tell Uganda’s success stories.

#PRAU #FinancialInclusion #StrategicCommunication #MSCStrategicPlan #CommunicationForDevelopment

The Public Relations Association of Uganda (PRAU) proudly announces the appointment of its President, Ms. Irene Nakasiita, to the Continental Advisory Committee (CAC) for the 2026 World Public Relations Forum (WPRF), to be held in Abuja, Nigeria.

The appointment, made by the Nigerian Institute of Public Relations (NIPR) in partnership with the Global Alliance for Public Relations and Communication Management, recognizes Ms. Nakasiita’s distinguished leadership and her unwavering contribution to advancing the practice of public relations in Uganda and across the African continent.

The Continental Advisory Committee serves as a Pan-African strategic body mandated to provide guidance and oversight to the Forum’s National Planning Committee. Its role is to ensure that the 2026 WPRF becomes a historic convergence of communication thought leaders, innovators, and policymakers, amplifying Africa’s voice on the global PR stage.

Championing PR Excellence Across Africa

Ms. Nakasiita joins a high-level cohort of communication leaders from across Africa, including presidents of national PR associations, Global Alliance board members, and heads of strategic communication institutions.

“I thank the Nigerian Institute of Public Relations together with the Global Alliance for this great opportunity to serve and champion PR excellence, not only in Uganda but across the region,” said Ms. Nakasiita.

“This platform provides a unique opportunity for collaboration, knowledge exchange, and benchmarking as we continue to advance the practice of public relations in Uganda. It also allows PRAU to connect with peers shaping positive narratives for their organizations and for our continent at large,” she added.

As a member of the CAC, Ms. Nakasiita will play a pivotal role in program design, stakeholder engagement, and continental mobilization for the Forum — ensuring that African narratives, innovations, and communication challenges are effectively represented in global conversations on reputation management and strategic communication.

In an official communication dated October 6, 2025, Dr. Ike Neliaku, President and Chairman of Council at NIPR, commended Ms. Nakasiita’s appointment as “a reflection of her professional excellence, visionary leadership, and significant contributions to the growth of public relations across Africa.”

The inauguration of the Continental Advisory Committee is scheduled for Monday, October 20, 2025, at 7:00 p.m. (WAT), to be officiated by Mr. Arik Karani, President of the African Public Relations Association (APRA), alongside Madam Irene Lungu Chipili, Chairperson of the Africa Regional Council of the Global Alliance for Public Relations and Communication Management.

The Public Relations Association of Uganda (PRAU) is thrilled to announce C-Care IHK as the official medical partner for the highly anticipated PRAU Run 2025, slated for 20th June at Lugogo Indoor Stadium.

In a strategic meeting led by PRAU President Irene Nakasiita and Secretary General Athieno Stella Marion, the association formally welcomed the C-Care team on board. The partnership underscores a shared commitment to wellness, community, and professional growth.

Formerly known as International Hospital Kampala, C-Care IHK brings its trusted, people-first approach to the run, offering comprehensive medical support throughout the event.

“We believe healthcare should be a lifestyle,” said Sheila Aboth, Brand Manager at C-Care.

As Uganda’s premier PR membership body, PRAU is proud to collaborate with purpose-driven brands like C-Care to promote a culture of health and excellence among professionals and the public alike.

This partnership is more than sponsorship, it’s a statement: Wellness is at the heart of progress.

Stay ready. Stay fit. Join the movement.

#PRAURun #HealthcareForLife #CCareIHK #PublicRelationsUganda #PRAURun2025