Category Archives: News

Caption: (L-R) Athieno Stella – PR Director PRAU, Gladys Rwabuhemba- PR Lead, & Arnold Akampulira – Marketing Manager at BrighterMonday with President Tina Wamala, Roland Sseruyima – Secretariat, and Vice President Paul Mwirigi PRAU during the MOU signing at BrighterMonday Offices this morning.

BrighterMonday Uganda, the leading talent & recruitment company, is pleased to announce its strategic partnership with the Public Relations Association of Uganda (PRAU). This collaboration aims to foster mutual growth, enhance public relations practices, and contribute to the overall development of the employment sector in Uganda.
Through this strategic partnership, BrighterMonday Uganda and PRAU will collaborate on various initiatives to promote employment opportunities, facilitate networking opportunities, and share valuable resources with job seekers and employers. This collaboration will include joint events, workshops, and knowledge-sharing sessions, all aimed at empowering individuals in their job search and enhancing the overall recruitment process.
As a prominent player in the job market, BrighterMonday Uganda has been dedicated to connecting job seekers with prospective employers, facilitating career growth, and driving economic development in Uganda. With this partnership, BrighterMonday Uganda seeks to leverage the expertise and network of the Public Relations Association of Uganda to further elevate its position as a trusted source for employment solutions.

Arnold Akampulira, Marketing Manager at BrighterMonday Uganda, expressed his enthusiasm about the partnership, stating, “We are thrilled to align our efforts with the Public Relations Association of Uganda. This collaboration presents an exciting opportunity to synergize our strengths and promote the growth of the job market in Uganda. By combining our resources and expertise, we aim to provide even greater value to job seekers and employers alike.”

Caption: (L-R) Arnold Akampulira – Marketing Manager at BrighterMonday with President Tina Wamala, and Vice President Paul Mwirigi PRAU during the MOU signing at BrighterMonday Offices this morning.

The Public Relations Association of Uganda (PRAU) is a professional body that represents public relations practitioners in Uganda. PRAU plays a vital role in promoting the highest standards of public relations practice, offering professional development opportunities, and facilitating knowledge sharing among its members. By joining forces with PRAU, BrighterMonday Uganda aims to benefit from their wealth of experience and industry insights, ensuring that their communication efforts are aligned with best practices and industry standards.

Through this strategic partnership, BrighterMonday Uganda and PRAU will collaborate on various initiatives to promote employment opportunities, facilitate networking opportunities, and share valuable resources with job seekers and employers. This collaboration will include joint events, workshops, and knowledge-sharing sessions, all aimed at empowering individuals in their job search and enhancing the overall recruitment process.

Tina Wamala, President of the Public Relations Association of Uganda, added, “We are delighted to work hand-in-hand with BrighterMonday Uganda, a leader in the employment sector. This partnership will enable us to create a positive impact on job seekers and employers through improved communication strategies, networking opportunities, and knowledge exchange. Together, we can empower individuals to achieve their career goals and contribute to Uganda’s economic development.”

Both organizations are eager to begin this collaboration and are confident that their joint efforts will strengthen the employment landscape in Uganda, foster professional growth, and drive positive change within the job market.

About PRAU;

PRAU was founded in 1976 as a membership-based professional body of Public Relations (PR) practitioners in Uganda. The association is affiliated to regional and global bodies such as the East African Public Relations Association (EAPRA), the African Public Relations Association (APRA) and the International Public Relations Association (IPRA).

PRAU’s mission is “To nurture and advance PR excellence through training, mentorship, and enforcement of a professional code of conduct.” while it’s vision is to create “A community of Public Relations practitioners that uphold the highest standards of professional practice in Uganda”

For more information please visit www.prau.ug

About BrighterMonday Uganda;

BrighterMonday Uganda was established in 2014 and has grown to become Uganda’s leading recruitment and HR services platform. We have numerous candidates and employers, successfully using the platform to get access to the right opportunities.

At BrighterMonday Uganda, we fully understand the Ugandan market and have developed a portfolio of relevant and value-adding products that make recruitment simple, quick and effective. We ensure that we find the perfect match for our users. For more information visit: https://www.brightermonday.co.ug

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For media inquiries or more information, please contact:

Gladys Rwabuhemba
PR Lead, BrighterMonday Uganda
Email: gladysr@brightermonday.co.ug

Athieno Stella Marion
PR Director, PRAU
Email: athienostella5@gmail.com

Kampala, Uganda – 27.10.2023 – The Public Relations Association of Uganda (PRAU), in partnership with esteemed industry collaborators, proudly announced the launch of the eagerly awaited East Africa Public Relations Week (#EAPRW2023) Summit. The announcement was made during a press conference hosted by the Nation Media Group, heralding a monumental gathering of over 300 seasoned professionals from across the African continent.

Set to take place at the scenic Jinja Nile Resort, the #EAPRW2023 Summit will serve as an influential platform for dynamic discourse surrounding the most pressing issues shaping the global and regional PR landscape. With an agenda that spans a diverse array of topics, including AI, East African integration, content creation, crisis management, sustainability, and digitalization, the event promises to foster an environment of knowledge exchange and progressive thought leadership.

The guest of honour is slated to be Vice President of Uganda Hon. Jessica Alup and Hon. Rebecca Kadaga, EAC Minister will give the key note address. The conference will also be graced by Hon. Chris Baryomunsi, Minister for ICT and National Guidance for Uganda, Hon. Eliud Owalo, Cabinet Secretary of Information, Communications and the Digital Economy for Kenya and Hon. Nape Moses Nnauye, the Minister of ICT from Tanzania.

During a press briefing, Ms. Tina Wamala, President of PRAU, emphasized the significance of addressing the industry’s emerging challenges. She stated, “The summit will provide an unprecedented opportunity for ministers and industry leaders to recognize the pivotal role of PR in supporting the integration of the East African Community. Our theme, ‘Advancing PR Excellence for East African Unity,’ underscores our commitment to leveraging the power of communication to bolster the EAC’s cohesive development.”

Anticipated attendees from countries such as Nigeria, Zambia, Rwanda, Kenya, South Sudan, Tanzania, and other nations will foster an environment of rich cross-cultural collaboration and mutual knowledge sharing.

The week-long summit will culminate in the highly anticipated PRAU Excellence Awards, where outstanding contributions to the field of PR will be recognized and celebrated.

Ms. Wamala concluded by stating, “We eagerly await the participation of industry peers at this esteemed event. Let us harness this unique opportunity to garner fresh insights, cultivate inspiration, and fortify our shared commitment to elevating the standards of our vibrant profession. Together, we can collectively shape the future of PR within the region and beyond.”

Expected Outcomes of the #EAPRW2023 Summit include empowering attendees with invaluable insights and skills for professional growth, fostering stronger networks and relationships among PR professionals across the East African region, exploring cutting-edge PR trends and their applicability within the regional context, reinforcing a steadfast commitment to upholding ethical PR practices in the face of modern information challenges, cultivating a heightened awareness of the critical role played by PR in advancing East African unity, and honoring exceptional PR achievements through the esteemed PRAU Excellence Awards.

The partners of the conference include Uganda Communications Commission, Bank of Uganda, Deposit Protection Fund Uganda, Uganda Civil Aviation Authority, Stanbic Bank Uganda, Nile Breweries, Uganda Airlines, Uganda Wildlife Authority, Uganda Red Cross Society, Nation Media Group and Uganda Microfinance Regulatory Authority.

Kampala, Uganda – April 25, 2023 – Artfield Institute of Design (AFID) and Public Relations Association of Uganda (PRAU) are pleased to announce a collaboration aimed at promoting PR excellence in Uganda. Founded in 2010, AFID is committed to making an impact in Africa through design and offers a wide range of courses including Motion Graphics, 3D Animation, Interior Design, Audio Production, Visual Communication, Graphics Design, Multimedia, among others.

PRAU, the umbrella body for all PR professionals in the private and public sectors, has identified challenges in the performance of its obligations in the public relations industry and has sought a collaboration avenue with AFID to address these challenges and upgrade the skillset of its members.

“We are thrilled to collaborate with Uganda Artfield Institute of Design to provide our members with access to high-quality design education,” said Tina Wamala, President of Public Relations Association of Uganda. “This collaboration will help upgrade the skillset of our members and enhance their capabilities in the field of public relations, ultimately benefiting the PR industry in Uganda as a whole.”

Under the Memorandum of Understanding (MOU) between AFID and PRAU, it is mutually agreed that PRAU members will have the opportunity to sign up for any of the professional short courses offered by AFID at a subsidized fee of 1,300,000 Ugandan Shillings for a period of 9 weeks. This collaboration aims to provide PRAU members with access to high-quality design education and skills development to enhance their capabilities in the field of public relations.

In addition, each party’s members will be eligible for discounts on attendance fees for paid events organised by the other party, with the nature of the discount to be determined on an event-by-event basis. Furthermore, the parties will have co-branding opportunities on communications and events in which they have mutual interest and will collaborate on thought leadership articles in the advertising and public relations sectors to boost the industry image and lobby for support from target stakeholders.

“We are excited to partner with Public Relations Association of Uganda to promote PR excellence in Uganda,” said a representative from Uganda Artfield Institute of Design. “We believe that this collaboration will provide valuable opportunities for skill development and knowledge exchange between the PR and design industries and contribute to the growth and professionalism of both fields,” said Rwemereza Abaasa, Artfield representative.

The MoU between AFID and PRAU will be in effect for a duration of 2 years and is renewable by mutual agreement.

For further information about Uganda Artfield Institute of Design, please visit their website at www.afid.ac.ug. For inquiries about Public Relations Association of Uganda, please visit their website at www.prauganda.com.

Media Contact:

Athieno Stella Marion

PR Director, Public Relations Association of Uganda

Email: prauganda@yahoo.com

Kampala, 19th July 2023 – The Public Relations Association of Uganda (PRAU) has today announced the launch of its highly anticipated 2nd Annual National Public Relations Symposium. The symposium, set to take place on 4th August 2023 at Hotel African, will bring together industry experts, practitioners, CEOs, journalists, academia members, marketeers, and communication students to explore the theme, “Role of Public Relations in driving organization’s performance.”

During the press conference held at Nation Media Head Offices in Namuwongo, it was revealed that Her Excellency Kate Airey, British High Commissioner, will deliver the keynote address at the event alongside other esteemed speakers of local and international recognition.

Representing the PRAU president at the Launch, Paul Mwirigi, Vice President PRAU said this year’s symposium aims to be a milestone in shaping industry best practices and impacting the PR profession.

“With the support of our sponsors, we invite all professionals to join us for this knowledge-rich and engaging learning experience. This year’s theme is timely and relevant, reflecting the evolving landscape of our industry. It’s encouraging to see the impressive lineup of speakers who will undoubtedly provide valuable insights and perspectives to the industry and to professionals,” he said.

“By providing opportunities for professionals to come together and engage in industry-wide discussions, we are creating an environment that encourages collaboration, growth, and innovation. These discussions allow us to collectively address challenges, explore new perspectives, and shape the future of our profession,” he added.

The symposium will serve as a platform for industry-wide discussions on critical topics, including the challenges arising from the evolution of trends such as dis/misinformation, social media complexities, unprofessional practices, and the lack of statutory recognition within the PR field. By addressing these issues collectively, we can navigate the challenges and drive the profession’s development in Uganda.

Attendees can expect a day full of education, enrichment, and interactive activities. The event will provide an opportunity to network with high-profile career professionals from reputable organizations, fostering meaningful connections and collaborations.

We were thrilled by the success of last year’s symposium, where we fostered engaging discussions and shared valuable insights about our industry. This year, we are excited to continue this momentum as we gather once again at Hotel Africana to delve into ways of enhancing the PR profession. I extend my heartfelt appreciation to our esteemed sponsors, including Stanbic Bank, URA, UCAA, NMG, and many others, for their unwavering belief in PRAU. We are committed to justifying the confidence you have placed in us and will strive to deliver an exceptional event. Together, let’s shape the future of PR in Uganda!” expressed Jackie Tahakanizibwa, the Programmes Director at PRAU.

The year’s sponsors include; Nation media group as the official media partner, Uganda Civil Aviation Authority, Stanbic Bank, Uganda Breweries Limited, Corporate Image, Uganda Electoral Commission and Uganda Revenue Authority.

Registration is now open, with a fee of 150,000 UGX for PRAU members, 200,000 UGX for non-PRAU members, and a special rate of 70,000 UGX for students. For payment details and further information, please contact our secretariat at 0705-472122 or 0771-900034 or 0777-075940.

Join us at the 2nd Annual National Public Relations Symposium to gain valuable insights into the PR industry and contribute to its growth. Together, let’s shape the future of public relations in Uganda.